Blobr offers a suite of AI-powered agents designed to optimize Google Ads campaigns from A to Z. Adapted to the user’s business specifics and goals, Blobr delivers a 360-degree view of ad performance, seamlessly integrating SEO and website data for deeper insights.
Opteo is a data-driven tool designed to optimize Google Ads campaigns through several key features: Improvements for managing keywords and optimizing bids, Performance for monitoring and controlling budgets, and Reports and Alerts for tracking campaign progress.
When it comes to optimizing a Google Ads campaign or account, there are three main approaches:
Opteo is a powerful and comprehensive tool. It generates actionable recommendations, helps monitor and manage multiple accounts simultaneously, and streamlines the work of advertising agencies where consultants may handle 5–10 accounts at once.
However, these recommendations remain programmatically generated. This means that, for example, a metric’s fluctuation determines whether a search term should be flagged as negative. While this works perfectly 80% of the time, it lacks deeper contextual understanding.
Blobr helps you reach the remaining 20%. Our AI agents consider your business context, website data, and specific goals to generate truly personalized recommendations. With integrations for Google Analytics and Google Search Console, Blobr goes even further—leveraging your organic traffic insights and SEO strategy to enhance your paid search efforts.
