Your AI Powered Ads expert  

Blobr AI is connected to your Ads in realtime. Built with the best PPC practices in mind, it finds relevant insights to the company context to improve keywords, your ad copies, bidding strategy.

You can’t analyse all your data 24/7

You waste time and efforts on manual correlations to understand the “why” behind your dashboards.

Superficial analysis

Constantly monitoring Keywords, KPIs, Products and deciphering data changes is labor-intensive, and leads to delays in identifying crucial insights and correlations

Selective focus

You only implement changes that matter the most based on your experience. You cannot think and implement all potential optimisations continuously.

Budget misallocation

You scramble to understand changes rather than anticipating them. Manual analysis time and missed events such as anomalies have a major impact.

Get a SEA consultant working 24/7 on your Ads

Our AI agents explore your ads and performance to find optimizations and propose changes. It asks hundreds of questions everyday relevant to your objectives and campaigns.

Data analysis at scale

Correlations and analysis on your ad spend for deeper insights.

Get the why

Every variations of your KPIs are questioned continuously and the potential root causes analysed.

Improvements

Blobr digs in to find improvements where it matters suggesting better ad copy, products to stop because soon out of stock or performance, etc.
Find new keywords with more than X impression per month in {country} that relates with the ones used in campaign ID 14950443280.
Identify all broadmatch keywords and potential duplicates. So, for example, if you have the broad match keywords “red nike shoes”, “nike red shoes” and “nike shoes red”, those are duplicates. Recommend to pause all duplicates and keep only one everytime without making additional call.
What are the target keywords for {domain name}, and how do they compare with the keywords of our campaigns?
Recommend new ad headlines and descriptions based on the result of the previous step”.
“What are the top 20 text keywords in ad group ad for the ad id 144563996829 with at least one conversion, including impressions, clicks, conversions and cost? Identify descriptions and headlines for the ad id 144563996829.
Identify product titles and related analytics (metrics.clicks, metrics.impressions, metrics.cost_micros, metrics.conversions, metrics.conversions_value) for each product from shopping performance view for the ad group id 3729619986 for the last seven days. Provide information about the top 10 products with highest cost and low conversion.
What is the ad strength for the asset group id 144563996829? Recommend to improve the content of the top combination view if the ad strength is not excellent.
Retrieve all negative keywords for the following campaign 372961998672. What is the performance for each keyword for the ad group 372961998672. Recommend to change negative keywords if they prevent some keywords assigned to the ad group to get traffic.
Identify for the ad group id 144563996829, the correlation between high CTR for the last seven days and the quality score of the related keywords in ad ad group id 14456399682
What are the adjectives used in the headlines and descriptions for ad id 372961998672? Recommend the best adjectives to use and adjacent ones.
What are the search terms related to the worst ad group 144563996829 last 28 days? What are the headlines and description of the ad group 144563996829? Propose new ad copy that match better the search terms.

Explore how Blobr helps companies optimize their ad spend

Improve Keywords Related to Ad and Search Terms

Observation

Here is the information regarding the cost per conversion for keywords during the past 60 days, whereas the average cost per conversion during the year is €16.20 for this ad.

• "school sports equipment" - €89.11
• "sports facilities" - €43.59
• "multisport field" - €101.40
• “health safety at work”  - €112.90
• "basementpro sports equipment" - €168.56
• "sports facilities construction" - €60.44

There was a total spending with at least €592.2 spent on keywords way beyond the average cost per conversion historically observed in this ad.

Recommendation

Add the previous keywords as negative keywords to prevent further spending for this ad.

Device-Specific Performance Insights

Observation

Over the last 30 days, mobile devices show a significantly higher cost per conversion in some campaigns. Example:

In Campaign “Search - UK - Sandals Summer Sale 2024 - 50% Off”, mobile has a conversion cost of $119.48, while desktop has a much lower conversion cost of $26.89.

Campaigns targeting mobile users are driving up costs without proportionate returns, leading to a lower return on ad spend (ROAS).

Recommendation

Device Bid Adjustments: Reduce bids for mobile campaigns where the CPC is very high. For instance, consider lowering mobile bids by 50-60% for campaign “Search - UK - Sandals Summer Sale 2024 - 50% Off”.
Mobile-Optimized Landing Pages: Ensure that landing pages are fully optimized for mobile.
Exclude Underperforming Devices: In extreme cases, consider excluding mobile devices from campaigns where desktop performs significantly better.

Optimize Ad Headlines for Better Engagement

Observation

The campaign already utilizes well-crafted headlines focusing on luxury and exclusivity, such as “Luxury 5* Bali” and “Bvlgari Resort Bali: Beyond Ordinary.” However, some headlines could be more concise and actionable, especially considering the 30-character limit.

Recommendation

• Replace “Bali Private Villas” with “Private Villas in Bali” (More keyword-focused, likely to match search intent).
• Use emotional appeal and personalization with headlines like “Your Bali Retreat” or “Bali Escape Awaits.”
• Introduce location-specific attributes to leverage local SEO, such as “Seaside Villas Bali.”

Optimize Bids Cost Spikes by Hour of the Day

Observation

Over the last 28 days, ad spend between 18:00 and 19:00 spiked noticeably without a matching rise in conversions.

• 18:00 - 19:00: $84.56 in ad spend.
• 19:00 - 20:00: $71.60 in ad spend.
• 09:00 - 10:00: $30.32 in ad spend.
• 14:00 - 16:00: These hours have a lower cost (~$56-$72), but show the highest ROAS

ROAS comparison:
• 11:00: ROAS of 20.84
• 14:00: ROAS of 21.12
• 15:00: ROAS of 28.36

Recommendation

Reduce bids spend between 18:00 and 20:00 due to high costs without conversions, and shift budget to high-ROAS hours like 14:00 - 16:00 for more cost-effective conversions.

View all use cases

An AI working 24/7 on your marketing data

It explores your applications data and correlates it with your ad campaigns.

Data analysis at scale

Correlations and analysis on your ad spend for deeper insights.

Get the why

Every variations of your KPIs are questioned continuously and the potential root causes analysed.

Improvements

Blobr digs in to find improvements where it matters suggesting better ad copy, products to stop because soon out of stock or performance, etc.
Blobr AI Report: June 15th, 2024
Low Stock Item Still Advertised
Shopify indicates that Sea Fragrance is nearly sold out. Yet, an ad featuring the product is still running on Google Shopping, with $562 spent on it yesterday alone
Audience Mismatch
In the past week, the Google Ads and Meta Ads campaigns for the product Car Smell 4 Men exhibited a notable audience mismatch, as indicated by a low CTR (1.2% on Google Ads and 1.5% on Meta Ads) and a high CPA ($25 on Google Ads and $28 on Meta Ads).

Get access

30 minutes call to understand your goals and parameterize your AI before giving you access.
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Continuous tracking

Blobr operates round the clock, ensuring comprehensive data monitoring. Unlike traditional tools, it doesn't overlook any aspect of your data landscape.

Unveiling hidden correlations

Blobr doesn't settle for surface-level insights; it uncovers correlations within your entire dataset, revealing hidden patterns and trends.

Proactive insights

Blobr's AI autonomously investigates significant findings, ensuring you stay ahead of changes without constant manual intervention.

Recommendations

Blobr AI understands how your KPIs can be improved and provide recommendations like new optimised ad copy, products to stop advertising…

AI evolution

With Blobr, AI evolves over time, refining its analysis as it learns more about your business and its unique data patterns.

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Dig further into the insights by asking questions.

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30 min call to understand your goals.

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