Setting Up Form Submission Tracking in GA4

To track form submissions in Google Analytics 4, you need to set up an event that triggers when a user submits a form on your website. Here's how to do it:

 
1. In your GA4 property, navigate to "Configure" → "Events" → "Create event".
 
2. Name your event (e.g., "form_submission") and select "Create".
 
3. Choose the event type: "automatically collected" or "custom".
      
   • For automatically collected events, GA4's enhanced measurement feature can track form submissions without additional setup.
      
   • For custom events, you'll need to add code to your website to send the event data to GA4.
    
   
4. If using custom events, add the necessary code to your form's submission handler or use Google Tag Manager to trigger the event.
 
5. Configure the event as a conversion by toggling the "Mark as conversion" switch.

Example: If you have a contact form on your website, you can create a custom event called "contact_form_submission" that triggers when a user submits the form. Add the following code to your form's submission handler:

gtag('event', 'contact_form_submission', {  'form_name': 'Contact Form',  'form_id': 'contact-form'});

This code sends the event data to GA4, including the form name and ID as event parameters.

Viewing Form Submission Data in GA4 Reports

Once you have set up form submission tracking in Google Analytics 4, you can view the data in various reports to gain insights into user behavior. Here's how to access and interpret form submission data:

 
1. In your GA4 property, navigate to "Reports" → "Engagement" → "Events".
 
2. Locate your form submission event (e.g., "form_submission" or "contact_form_submission") in the list of events.
 
3. Click on the event to view more detailed information, such as:
      
   • Total event count
      
   • Event count over time
      
   • User engagement metrics (e.g., average engagement time, event count per user)
      
   • Device breakdown (e.g., mobile, desktop)
    
   
4. To analyze form submissions in the context of user journeys, use the Funnel exploration report:
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   • Navigate to "Analysis" → "Funnel exploration".
      
   • Define the steps in your funnel, including the form submission event as a key step.
      
   • Analyze how users progress through the funnel and identify potential drop-off points.
    
 

By regularly reviewing form submission data in GA4, you can:

 
• Monitor the performance of your forms and identify areas for improvement.
 
• Understand which forms are most popular among users and drive the most conversions.
 
• Segment form submission data by device, source, or other dimensions to gain deeper insights.

Example: If you notice a high drop-off rate on your contact form in the Funnel exploration report, you may want to investigate potential issues such as form length, required fields, or page load time. By optimizing your form based on these insights, you can improve user experience and increase form submission rates.

Tracking form submissions in Google Analytics 4 is crucial for understanding how users interact with your website and identifying opportunities for improvement. By setting up form submission tracking and regularly analyzing the data, you can make informed decisions to optimize your forms and increase conversions.

Consistently monitoring form submission data allows you to spot trends, identify issues, and make timely adjustments to your forms. Use the insights gained from GA4 reports to test different form layouts, fields, or calls-to-action, and measure the impact of these changes on user engagement and conversion rates.

To further enhance your form tracking and analysis, consider exploring additional resources and advanced techniques, such as:

 
• Implementing custom event parameters to capture more detailed information about form submissions, such as form field values or user characteristics.
 
• Using Google Tag Manager to streamline event tracking implementation and management.
 
• Leveraging GA4's BigQuery integration to perform advanced data analysis and create custom reports.

By mastering form submission tracking in Google Analytics 4 and continually refining your approach based on data-driven insights, you can create a more engaging and effective user experience that drives business growth.