Step-by-Step Guide: Adding an Admin to Google Analytics

Follow these steps to add an admin to your Google Analytics account:

1. Sign in to your Google Analytics account and navigate to the Admin section.
2. Select the account or property you want to add an admin to using the dropdown menus at the top of the page.
3. In the "Account" column, click "User Management."
4. Click the "+" button to add a new user.
5. Enter the email address of the person you want to add as an admin.
6. Select the "Read & Analyze" and "Edit" permissions for the user.
7. Click "Add" to save the changes.

For Google Analytics 4 (GA4) properties, the process is similar:

1. Navigate to the Admin section and select the GA4 property.
2. In the "Property" column, click "User Management."
3. Follow steps 4-7 from the previous list to add the admin user.

It's essential to assign the appropriate roles to the new admin user. The two main roles are:

• Editor: Can view and edit configuration settings, but cannot manage users or edit billing information.
• Owner: Has full control over the account, including managing users and editing billing information.

Example: If you want to add your marketing manager as an admin to your Google Analytics account, you would enter their email address and assign them the "Editor" role. This allows them to view and analyze data, create custom reports, and modify configuration settings without accessing sensitive billing information.

Step-by-Step Guide to Add an Admin in Google Analytics 4 (GA4)

Access the Admin area in your GA4 account to start adding an admin. Here's how:

1. Sign in to your Google Analytics account and navigate to the Admin section.
2. Select the Account or Property you want to add an admin to using the dropdown menus at the top of the page.
3. In the "Property" column, click "User Management."
4. Click the "+" button, then select "Add users."
5. Enter the email address of the person you want to add as an admin.
6. Assign the "Admin" role to grant full control over the GA4 property, including managing users and configuration settings.
7. Click "Add" to save the changes and send an invitation to the new admin user.

It's crucial to understand the differences between user roles in GA4:

• Viewer: Can view reports and configuration settings, but cannot make any changes.
• Analyst: Can create and share reports, explorations, and dashboards, but cannot edit configuration settings.
• Editor: Can edit configuration settings, but cannot manage users.
• Admin: Has full control over the GA4 property, including managing users and configuration settings.

When adding an admin to your GA4 account, consider the user's responsibilities and assign the appropriate role. For example, if you want to add a data analyst who needs to create custom reports and dashboards, assign them the "Analyst" role instead of "Admin."

Managing Admin Roles and Permissions After Addition

Once you've added an admin to your Google Analytics account, you may need to edit their permissions or remove them entirely in the future. To do this, follow these steps:

1. Navigate to the Admin section and select the appropriate account or property.
2. Click "User Management" in the "Account" or "Property" column, depending on where the user was added.
3. Locate the user you want to edit or remove, then click the three dots next to their name.
4. Select "Edit" to change their permissions or "Remove" to delete them from the account.

It's essential to conduct regular audits of user roles and permissions to maintain the security of your Google Analytics data. Review your user list periodically and remove any inactive or unnecessary accounts. Additionally, ensure that each user has the appropriate level of access for their responsibilities, following the principle of least privilege.

By properly managing admin roles and permissions, you can minimize the risk of unauthorized access to your analytics data and ensure that your team can collaborate effectively without compromising security.

Adding admins to your Google Analytics account is a crucial step in managing and leveraging your data effectively. By following the step-by-step instructions outlined in this guide, you can ensure that the right people have access to your analytics platform, while maintaining data integrity and security.

Remember to assign roles based on each user's responsibilities and conduct regular audits to keep your account secure. With the proper admin structure in place, your team can collaborate seamlessly and make data-driven decisions to improve your website or app's performance.

If you have any questions or feedback about this guide, please don't hesitate to reach out. We value your input and are always looking for ways to improve our content to better serve our readers.