Step-by-Step Guide: Modifying Your Google Ads Bidding Strategy

Follow these steps to change your bidding strategy in Google Ads:

1. Sign in to your Google Ads account and navigate to the "Campaigns" page.
2. Select the campaign you want to modify by clicking on its name.
3. In the campaign settings, locate the "Bidding" section and click on it to expand the options.
4. Click on the "Change bid strategy" link to view the available bidding strategies.
5. Choose the desired bidding strategy from the drop-down menu. Options include:
   • Manual CPC: You set bids manually for each keyword or ad group.
   • Maximize Clicks: Automatically sets bids to get the most clicks within your budget.
   • Target Impression Share: Sets bids to achieve a desired ad position or percentage of visibility.
   • Target CPA: Automatically adjusts bids to get the most conversions at your target cost-per-action (CPA).
   • Target ROAS: Automatically sets bids to maximize conversion value while maintaining your target return on ad spend (ROAS).
6. After selecting the new bidding strategy, click "Save" to apply the changes to your campaign.

For example, if you're currently using Manual CPC bidding but want to focus on maximizing conversions, you can switch to the Target CPA bidding strategy. This will allow Google Ads to automatically adjust your bids to achieve the most conversions at your desired cost-per-action.

It's essential to monitor your campaign's performance after changing the bidding strategy to ensure it aligns with your goals. You can access detailed reports in Google Ads to track metrics such as clicks, impressions, conversions, and cost-per-click. Use this data to optimize your bids further and make informed decisions about your bidding approach.

For more information on setting bid strategies in the Google Ads mobile app, refer to the Google Ads Help Center.

Steps to Change Your Bidding Strategy in Google Ads

Access your Google Ads account and select the appropriate campaign. To change your bidding strategy, you'll need to navigate to the campaign settings:

1. Click on the campaign name to open the campaign dashboard.
2. In the left-hand menu, click on the "Settings" tab.
3. Scroll down to the "Bidding" section.
4. Click on the "Change bid strategy" link to view the available options.

Navigate to the "Settings" tab, find the "Bidding" section, and select "Change bid strategy". This will open a drop-down menu displaying the various bidding strategies available in Google Ads:

• Manual CPC: This strategy allows you to set bids manually for each keyword or ad group, giving you complete control over your bidding.
• Maximize Clicks: Google Ads will automatically set bids to drive the most clicks possible within your budget.
• Target Impression Share: Set bids to achieve a specific ad position or percentage of visibility on the search results page.
• Target CPA: Google Ads will automatically adjust bids to generate the most conversions possible at your target cost-per-action (CPA).
• Target ROAS: Bids are automatically set to maximize conversion value while maintaining your desired return on ad spend (ROAS).

Consider your advertising goals when selecting a new bidding strategy. For instance, if you want to increase brand awareness, the Maximize Clicks strategy might be the best choice. However, if your primary goal is to drive conversions at a specific cost, Target CPA or Target ROAS may be more suitable.

Once you've chosen the desired bidding strategy, click "Save" to apply the changes to your campaign. Google Ads will now manage your bids according to the selected strategy, helping you achieve your advertising objectives more effectively.

Best Practices for Selecting a New Bidding Strategy

When choosing a new bidding strategy for your Google Ads campaign, it's crucial to consider your primary advertising goals. Are you focused on increasing brand awareness, driving conversions, or improving campaign efficiency? Each bidding strategy is designed to achieve specific objectives, so aligning your strategy with your goals is essential for success.

For example, if your main objective is to increase brand visibility and reach a wider audience, the Maximize Clicks bidding strategy can help you drive more traffic to your website. On the other hand, if you're primarily interested in generating conversions at a specific cost, Target CPA or Target ROAS may be more appropriate.

After implementing a new bidding strategy, it's important to monitor your campaign's performance regularly. Keep an eye on key metrics such as clicks, impressions, conversions, and cost-per-click to ensure that the new strategy is delivering the desired results. If you notice that performance is not meeting your expectations, don't hesitate to make adjustments or test alternative bidding strategies.

Remember, finding the right bidding strategy is an ongoing process that requires continuous learning and optimization based on your campaign data. By regularly reviewing your performance metrics and making data-driven decisions, you can fine-tune your bidding approach to maximize your return on investment (ROI) and achieve your advertising goals more efficiently.

Selecting the right bidding strategy is a critical step in achieving success with your Google Ads campaigns. By aligning your bidding approach with your advertising objectives, you can drive better results and ensure that your campaigns are working effectively to meet your business needs.

As you continue to optimize your campaigns, stay proactive in monitoring your performance data and be open to adjusting your bidding strategy as needed. With ongoing learning and refinement, you can unlock the full potential of your Google Ads campaigns and maximize your online advertising success.