Method 1: Direct in Google Ads Interface

Step 1: Basic URL Change

1. Sign in to ads.google.com.
2. Click "Ads & extensions" in left menu.
3. Select the checkbox next to your ad.
4. Click "Edit" then "Change URLs."
5. Enter new URL in "Final URL" field.
6. Click "Apply" to save.

Step 2: Multiple URL Changes

1. Select multiple ads using checkboxes.
2. Click "Edit" at the top.
3. Choose "Change URLs."
4. Enter new URL for all selected ads.
5. Review changes carefully.
6. Click "Apply" to update all.

Method 2: Google Ads Editor (Bulk Changes)

Step 1: Access Editor

1. Download Google Ads Editor if needed.
2. Open Google Ads Editor.
3. Download your account.
4. Select campaign to edit.

Step 2: Make Changes

1. Click "Ads" tab.
2. Find ads needing URL changes.
3. Click "Final URL" column.
4. Enter new URLs.
5. Check changes in preview.
6. Post changes to account.

Method 3: Expanded Text Ads URL Change

Step 1: Find Expanded Ads

1. Go to "Ads & extensions."
2. Filter for "Expanded text ads."
3. Select target ads.
4. Click "Edit" button.

Step 2: Update URL Components

1. Change "Final URL."
2. Update "Display path 1" if needed.
3. Update "Display path 2" if needed.
4. Verify tracking template.
5. Save all changes.

URL Types Explained

1. Final URL

What: Main destination URL
Example: www.website.com/product
When to use: Most common URL change
Impact: Direct landing page

2. Expanded URL

What: URL with tracking
Example: www.website.com/product?utm_source=google
When to use: Adding tracking parameters
Impact: Better analytics data

3. Display URL

What: URL shown in ad
Example: www.website.com
When to use: Branding changes
Impact: Ad appearance

Common URL Change Scenarios

1. Product Page Updates

Old: shop.com/shoes
New: shop.com/running-shoes
Why: Product specificity
Timeline: Check daily metrics

2. Campaign Tracking Addition

Old: website.com/sale
New: website.com/sale?utm_campaign=spring_2024
Why: Analytics tracking
Timeline: Monitor weekly data

3. Website Restructure

Old: store.com/category/item
New: store.com/item
Why: Site architecture change
Timeline: Track monthly trends

Troubleshooting Common Issues

1. URL Errors

404 Page Not Found

• Check URL spelling
• Verify page exists
• Test URL directly

2. Tracking Issues

No Data Recording

• Verify UTM parameters
• Check Analytics setup
• Confirm tag firing

3. Approval Problems

Ad Disapproved

• Check URL format
• Verify content matches
• Review policy compliance

Best Practices by URL Type

1. Final URL Best Practices

• Use HTTPS protocol.
• Keep URLs short.
• Include relevant folders.
• Match landing content.

2. Tracking URL Practices

• Add UTM parameters last.
• Use consistent naming.
• Check parameter format.
• Document tracking structure.

3. Display URL Tips

• Use brand in path.
• Keep it readable.
• Match destination content.
• Include relevant keywords.

Performance Monitoring

1. First 24 Hours

• Check click-through rate.
• Monitor error rates.
• Watch quality score.
• Verify tracking data.

2. First Week

• Compare conversion rates.
• Analyze bounce rates.
• Check average position.
• Review cost changes.

3. First Month

• Evaluate ROI changes.
• Compare historical data.
• Check quality score trends.
• Assess landing page performance.

Quick Reference: URL Examples

Product Pages:

• website.com/product
• website.com/category/product
• website.com/brand/category/product

Campaign Tracking:

• website.com/page?utm_source=google&utm_medium=cpc
• website.com/page?campaign=spring2024
• website.com/page?ref=googlesearch

Remember: Always test new URLs before making changes. Keep a log of all URL updates for reference and troubleshooting.