Set Up Basic Tracking Template

Step 1: Access Template Settings

• Sign in to Google Ads account.
• Choose level for template:
• Account: Settings > Account Settings
• Campaign: Select campaign > Settings
• Ad Group: Select ad group > Settings
• Click "Additional settings."Select "URL options."

Step 2: Enter Template

Find "Tracking template" field.

Enter basic template structure: {lpurl}?parameter1=value1&parameter2=value2

Step 3: Save and Test

Click "Save" button.

Test URL using preview tool.

Verify parameters pass correctly.

Hierarchy and Override Rules

Account Level

• Affects all campaigns
• Overridden by lower levelsExample: {lpurl}?source=account

Campaign Level

• Affects specific campaign
• Overrides account levelExample: {lpurl}?source=campaign

Ad Group Level

• Most specific
• Overrides all higher levelsExample: {lpurl}?source=adgroup

Troubleshooting Guide

1. URL ProblemsError: Parameters not showingFix: Check parameter formatExample: Use %20 for spaces
2. Tracking IssuesError: Data not in analyticsFix: Verify UTM formatExample: Check case sensitivity
3. Parameter ErrorsError: Missing valuesFix: Test parameter syntaxExample: Check curly braces

Best Practices

1. Template StructureUse consistent naming.Keep parameters organized.Test before launching.Document all parameters.
2. Parameter UsageInclude essential metrics.Avoid duplicate parameters.Use clear naming conventions.Keep URLs under 2,048 characters.
3. Testing ProtocolTest on multiple browsers.Verify analytics tracking.Check mobile rendering.Monitor load times.

Performance Monitoring

1. Daily ChecksVerify data passing.Check parameter values.Monitor URL function.Review analytics data.
2. Weekly ReviewCompare source/medium data.Check campaign tracking.Verify conversion paths.Update as needed.

ValueTrack Parameters in Google Ads

Basic URL Structure

Standard Format:{lpurl}?parameter1={value1}&parameter2={value2}

Example:{lpurl}?campaign={campaignid}&adgroup={adgroupid}&keyword={keyword}

Campaign and Ad Group Parameters

1. Campaign Identifiers

• {campaignid} = Unique campaign ID numberExample: "123456789"
• {campaignname} = Name of your campaignExample: "Spring_Sale_2024"
• {campaign} = Campaign name with '_' for spacesExample: "Spring_Sale_2024"

2. Ad Group Identifiers

• {adgroupid} = Unique ad group ID numberExample: "987654321"
• {adgroupname} = Name of your ad groupExample: "Mens_Running_Shoes"
• {adgroup} = Ad group name with '_' for spacesExample: "Mens_Running_Shoes"

Keyword and Match Type Parameters

1. Keyword Parameters

• {keyword} = The actual keyword triggering the adExample: "blue running shoes"
• {keywordid} = Unique keyword ID numberExample: "45678912"
• {matchtype} = Type of keyword matchExample: "e" (exact), "p" (phrase), "b" (broad)
• {placement} = Website URL where ad appeared (Display Network)Example: "example.com"

2. Search Parameters

• {searchterm} = Actual search queryExample: "buy blue running shoes"
• {querymatchtype} = How search matched keywordExample: "e" (exact), "p" (phrase), "b" (broad)

Ad Parameters

1. Ad Identifiers

• {creative} = Unique ad ID numberExample: "321654987"
• {adposition} = Position where ad appearedExample: "1t2" (top of page, position 2)
• {rank} = Numerical position of adExample: "1", "2", "3"

2. Ad Network Parameters

• {network} = Ad network typeExample: "g" (Google Search), "s" (Search Partner), "d" (Display Network)
• {targetid} = ID of targeting criterionExample: "456789123"

Device and Location Parameters

1. Device Information

• {device} = Type of deviceExample: "c" (computer), "m" (mobile), "t" (tablet)
• {devicemodel} = Specific device modelExample: "iPhone" or "Android"
• {devicebrand} = Brand of deviceExample: "Apple", "Samsung"
• {osversion} = Operating system versionExample: "14.5" (iOS)

2. Location Data

• {loc_physical_ms} = User's physical locationExample: "1234567"
• {loc_interest_ms} = Location of interestExample: "7654321"
• {countrycode} = Two-letter country codeExample: "US", "UK", "CA"
• {regioncode} = Region codeExample: "CA-ON" (Ontario, Canada)
• {citycode} = City codeExample: "1023191"

Custom Parameters

1. Custom Parameter Format

• {_custom1} = First custom parameter
• {_custom2} = Second custom parameterExample Usage:{lpurl}?product={_custom1}&category={_custom2}

2. Feed Parameters

• {feeditemid} = ID of feed item
• {feedtype} = Type of feed
• {feeditemtext} = Text from feed item

Advanced Parameters

1. Timing Parameters

• {hour} = Hour ad was clicked (00-23)
• {day} = Day of week (0-6, Sunday = 0)
• {week} = Week of year (01-53)
• {month} = Month (01-12)
• {year} = Year (YYYY)

2. Price Parameters

• {totalads} = Total number of ads in group
• {google_cpc} = Actual CPC paid
• {param1} = Custom parameter 1
• {param2} = Custom parameter 2

Template Examples

1 - Full Campaign Tracking

{lpurl}?utm_source=google&utm_medium=cpc
&utm_campaign={campaignname}
&utm_content={adgroupname}
&utm_term={keyword}
&device={device}
&position={adposition}
&matchtype={matchtype}
&network={network}

2 - E-commerce Tracking

{lpurl}?source=google
&campaign={campaignid}
&adgroup={adgroupid}
&keyword={keyword}
&product={_custom1}
&category={_custom2}
&device={device}
&location={loc_physical_ms}

3 - Local Business Tracking

{lpurl}?source=google
&campaign={campaign}
&location={loc_interest_ms}
&device={devicemodel}
&query={searchterm}
&position={rank}
&region={regioncode}