Step 1: Log into Your Google Ads Account

Go to the Google Ads website.

1. Enter your email address and password associated with your account.
2. Click Sign In to access your dashboard.

Step 2: Navigate to the Tools and Settings Menu

1. In the top-right corner of your Google Ads dashboard, locate the Tools and Settings icon (a wrench).
2. Click on it to open a dropdown menu.

Step 3: Access the Conversions Section

1. Under the Measurement column, select Conversions.
2. This will take you to the Conversions page, where all your conversion actions are listed.

Step 4: Select a Conversion Action

1. Review the list of conversion actions. Each one corresponds to a specific goal (e.g., form submissions, purchases, or calls).
2. Click on the name of the conversion action for which you need the Conversion ID.

Step 5: View the Conversion Tag

1. Within the conversion action details, scroll down to the Tag setup section.
2. Choose Install the tag yourself (or a similar option depending on your setup).

Step 6: Locate the Conversion ID

1. In the tag instructions, look for the Global site tag or Event snippet code.
2. The Conversion ID is typically a numeric string located next to the field labeled conversion_id in the code snippet. It looks like this:

var conversion_id = '1234567890'

Step 7: Copy the Conversion ID

1. Highlight the numeric Conversion ID.
2. Right-click and choose Copy to save it to your clipboard.

Step 8: Use the Conversion ID

You can now use this Conversion ID to:

• Integrate with third-party tools.
• Set up tracking on your website.
• Ensure accurate measurement of your ad performance.

Tips for Using Your Conversion ID Effectively

Finding your Conversion ID is just the first step. Here’s how to use it to maximize the impact of your Google Ads campaigns:

1. Integrate with Google Tag Manager

• Why? Google Tag Manager simplifies the process of implementing and managing tags.
• How? Log in to your Google Tag Manager account:

1. Create a new tag and select Google Ads Conversion Tracking.
2. Paste your Conversion ID and Conversion Label into the required fields.
3. Set up triggers (e.g., when a form is submitted) to activate the tag.
4. Publish your changes.

2. Embed Directly on Your Website

• Why? Direct integration ensures that conversion tracking is accurately recorded on your website.
• How?

1. Insert the global site tag and event snippet, including your Conversion ID, into your website's HTML.
2. Test the implementation to ensure it’s working correctly.

3. Use with Third-Party Platforms

• Why? Many platforms like Shopify, WordPress, or CRM tools can sync with Google Ads.
• How?

1. Locate the settings or integrations section in your platform.
2. Enter your Conversion ID where prompted for Google Ads tracking.
3. Monitor the data to ensure it matches your Google Ads reports.

4. Optimize Retargeting Campaigns

• Why? Your Conversion ID helps track actions, making retargeting more precise.
• How?

1. Use audience segments built from tracked conversions to create remarketing lists.
2. Design ads that specifically target users who interacted with your website but didn’t convert.

5. Analyze and Improve Campaign Performance

• Why? The Conversion ID feeds critical data to your reports.
• How?

1. In your Google Ads dashboard, navigate to Reports > Conversions.
2. Review metrics like cost per conversion, conversion rate, and total conversions.
3. Adjust bids, budgets, and ad creatives based on what’s driving the most value.

6. Enhance Cross-Platform Tracking

• Why? Tracking across multiple devices and platforms gives a comprehensive view of your audience.
• How?

1. Ensure your Conversion ID is implemented in all relevant environments, such as mobile apps and desktop sites.
2. Use Google Analytics alongside Google Ads to gain deeper insights.

7. Test and Validate Tracking

• Why? Errors can result in lost data or inaccurate reporting.
• How?

1. Use the Tag Assistant extension to confirm proper implementation.
2. Run test conversions and verify they appear in your Google Ads dashboard.