After reviewing the data from HubSpot, a noticeable trend has emerged regarding product and service upsells within high-lifetime-value customer groups. It appears that these groups are predominantly opting for a new service called "Dynamic Shield," which offers enhanced cyber protection.

This service has been upsold to approximately 78% of such customers in the last quarter alone, indicating a strong preference for advanced security solutions among high-value customers. Additionally, there has been a notable increase in the adoption of our premium support package, suggesting a trend towards valuing higher-tier customer service among these groups.