Yes, our analysis from both HubSpot and Stripe indicates some interesting correlations with user actions that lead to a high churn rate:

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Low Engagement with Emails: Users who do not engage with email campaigns tend to have a higher churn rate. Specifically, if a user fails to open multiple consecutive emails, their likelihood of churning increases by approximately 20%.

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Short Trial Period Usage: Users who only use the trial version of our services for less than half the trial period are 50% more likely to churn compared to those who use it throughout the full period.

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Single Payment Mode: Customers who utilize only one payment method and do not add an alternative payment option tend to churn at a rate 30% higher than those with multiple payment methods configured.

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These patterns suggest that maintaining high engagement and providing flexibility in payment options could be crucial in reducing churn rates.