Google Ads shows a strong positive correlation with sales data in HubSpot. Most leads generated from Google Ads transition into closed deals at a rate of approximately 57%, significantly higher than other platforms.

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Facebook Ads demonstrate a moderate correlation with Stripe transactions. Although the conversion rate on Facebook is lower, at around 23%, the average transaction value is higher compared to other platforms, which suggests a targeted impact on higher value products.

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Instagram Ads have a low correlation with both HubSpot sales data and Stripe transactions. The platform generates a high volume of leads, but the conversion to sales is minimal, indicating a potential misalignment in the audience or the advertising content.

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LinkedIn Ads show variable correlation. While the conversion rate is moderately high at about 35%, the data suggests these leads often result in longer sales cycles, which may not immediately reflect in the Stripe transactions but are evident in HubSpot as ongoing deals.