From the data analysis conducted on Mixpanel for the last quarter, it has been observed that the most common exit pages where users drop off include:
The checkout page: A significant number of users exit at the checkout stage, which might indicate issues such as complex navigation or a lengthy checkout process.
The user profile settings page: This page also shows a high drop-off rate, suggesting that users might be finding the settings options confusing or overwhelming.
The subscription management page: This page experiences a higher than average drop-off, potentially due to dissatisfaction with subscription options or difficulty in managing subscriptions effectively.
These insights suggest that improving user interface and simplifying processes on these pages could potentially reduce drop-off rates and enhance overall user experience.