From January 1, 2024, to April 3, 2024, Google Analytics data for our primary market reveals some interesting trends in user activity and engagement: Highest User Activity: User activity peaks were observed typically on Wednesday afternoons, especially between 1 PM and 4 PM. This period saw the most user sessions and page views.

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Engagement Levels: Saturdays showed surprisingly high engagement levels, with users spending an average of 7 minutes per session, significantly higher than on other days. This could suggest that users have more leisure time to engage deeply with the content on weekends.
These patterns suggest that mid-week and weekend strategies might be optimized differently to cater to these observed user behaviors.