Here's the data on the combination of marketing activities that has been the most effective over the past year according to the data from HubSpot and Stripe: Social Media Campaigns: Engaging content on platforms like Instagram and LinkedIn has led to a high number of lead conversions. These platforms were particularly effective in reaching a younger demographic, resulting in a 40% increase in leads compared to the previous year.
Email Marketing: Targeted email campaigns, especially those utilizing personalization techniques, have not only increased conversion rates by 30% but have also shown a significant impact on customer retention. Repeat customers increased by 25% among those who engaged with our monthly newsletters.

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Webinars: Hosting industry-specific webinars has been another high-performer in both lead conversion and customer retention. Attendees of our webinars converted at a 50% higher rate than other leads, and existing customers who attended were 60% more likely to renew their services.