Step-by-Step Guide to Adding Users to Your Google Ads Account

Step 1: Sign In to Your Google Ads Account

1. Open your web browser and navigate to the Google Ads website (https://ads.google.com/).
2. Click on the "Sign In" button located in the top-right corner of the page.
3. Enter your email address and password associated with your Google Ads account.
4. Click "Next" to access your account dashboard.

Step 2: Access User Management Settings

1. Once logged in, locate the "Tools & Settings" icon in the top-right corner of your Google Ads dashboard. It resembles a wrench or gear icon.
2. Click on the icon to open a dropdown menu.
3. Under the "Setup" section, select "Account access."

Step 3: Invite a New User

1. On the "Account access" page, you'll see a list of current users associated with your Google Ads account.
2. To add a new user, click on the blue circle with a plus "+" sign located in the top-right corner of the user list.
3. In the "Invite new users" pop-up window, enter the email address of the person you wish to grant access to your Google Ads account.
4. If you want to add multiple users at once, click on "Add another" to include additional email addresses.

Step 4: Assign User Roles and Permissions

1. After entering the email address(es), you'll need to specify the access level for each user:
   1. Admin: Users with Admin access have full control over the account, including the ability to manage other users and modify billing information.
   2. Standard: Users with Standard access can view, edit, and create campaigns, but they cannot manage other users or change billing settings.
   3. Read-only: Users with Read-only access can view the account data but cannot make any changes or edits.
2. Select the appropriate access level for each user based on their role and responsibilities.

Step 5: Send Invitation and Complete the Process

1. After assigning the access levels, click on the "Send invitation" button to invite the new user(s) to your Google Ads account.
2. The invited user(s) will receive an email with a link to accept the invitation and gain access to your account.
3. Once the user accepts the invitation, they will be able to access your Google Ads account with the assigned permissions.

Step 6: Manage User Access and Security

1. Regularly review the list of users with access to your Google Ads account to ensure that permissions are up to date and align with each user's role.
2. If you need to modify a user's access level or revoke their access entirely, navigate back to the "Account access" page.
3. Click on the three dots icon next to the user's name and select "Edit access" to modify their permissions or "Remove access" to revoke their access.

Managing Access Levels and Best Practices in Google Ads

1. Overview of Access Levels

Google Ads offers three main access levels to help you manage user permissions:

• Admin: This level is suitable for account owners or trusted team members who need full control over the account, including billing information and user management. Admins can make changes to any aspect of the account.
• Standard: Users with standard access can create and manage campaigns, ad groups, and ads without accessing billing information. This level is ideal for team members responsible for day-to-day campaign management.
• Read-only: Read-only access is designed for stakeholders who need to monitor account performance without the ability to make changes. This level is perfect for clients or managers who want to stay informed but don't require editing rights.

2. Strategic Access Assignments

When assigning access levels to users, consider their roles and the level of trust you have in each individual. Follow these guidelines:

• Grant admin access only to those who absolutely need it, such as account owners or highly trusted team members.
• Assign standard access to users responsible for managing campaigns, ad groups, and ads.
• Provide read-only access to stakeholders who need to monitor performance without making changes.
• Start with the minimal necessary access for each user and adjust permissions as needed over time.

3. Linking Manager Accounts

If you manage multiple Google Ads accounts, consider linking them to a manager account for centralized control and reporting. Here's how:

1. Create a new manager account or use an existing one.
2. In the manager account, click "Settings" and then "Sub-account settings."
3. Click the plus button to add a new sub-account and follow the prompts to link the desired Google Ads account.

For more information, refer to Google's guide on linking to manager accounts.