A change recorded on November 11, 2024, moving the Target ROAS from 4.9 to 8, may have led the campaign US-SHOPPING-Tshirts to record poorer performance for the week of November 11, 2024, compared to the week of November 4, 2024.
Week of November 4, 2024:
- Cost: $87.50 / Revenue: $637.30 - ROAS: 7.2
Week of November 11, 2024
- Cost: $71.80 - Revenue: $72.00 - ROAS: 1.0